1. Informative Content. Write clearly and accurately describe your topic. Provide high quality content on your pages especially your home page. Include keywords that visitors would use to find your website.

2. Build Links. Place links to your website on other websites with related content. These links help Google to find your site and helps give you greater visibility in Google search results.

3. Clear Navigation. Use logical menu structure to provide easy navigation to the content on your website. Every page should be accessible from at least one static text link.